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	Attentio Brand Dashboard Attentio Brand Dashboard is a SaaS application that enables real-time monitoring and measurement of social and mainstream media. The results of tracking are presented via high level presentation charts and graphics. This document presents Attentio brand Dashboard and explains features and functionalities. Click here to download

	Getting the full picture. Online buzz explains how people choose a new digital camera Online social networking grew by 35% in Europe in the last year, with 42 million people using sites regularly, a figure that is expected to more than double by 2012. Is your company prepared to receive and react to this amount of data? If not, are you sure you can afford to ignore what your customers are saying about your brands online? NEW: Click here to download

	The online buzz around mobile phones have much different regional characteristics Mobile phones and phone services are regional. Reputations online follow offline trends. Find out where the market is for your product and what are the main drivers in that region. Plan your new launches wisely, i.e. by introducing a product to a market which is a ‘natural vehicle’ to spread the word of mouth for your brand. NEW: Click here to download

	Bloggers: the new power behind the throne Jupiter Research reckons bloggers are more educated, more affluent, and more passionate about things than average internet user. Major corporations are starting to wake up to the fact that their customers are using social networks not just socially, but in ways that can have a direct impact on the reputation of their brands. Learn more from this paper… Click here to download

	Blog seeding - best practice. As part of an overall marketing campaign blog seeding is a useful and relatively low cost/high impact adjunct for marketing initiatives. There are a few rules worth knowing in order to design a successful seeding campaign. Here we discuss the best approach and rules of engagement. Click here to download

	BURGERS VS BLOGGERS Social Media and the Fast Food Industry Burger King and Pizza Hut both had their 5 minutes in the online sun in the summer of 2008. The two companies were extremely visible in social media. Is this a reason to be happy? Well, it depends... This whitepaper discusses how to participate in online conversation with your customers to engage them and win their loyalty. Click here to download

	Golf VI is number ONE in the Social media buzz around Paris Motor Show Share of voice for brands differs significantly when comparing mainstream and social media. From a sample of cars monitored, we show that a brand can be highly discussed in online news (thanks to the efforts of the PR departments) but does not always make it in social media. Does it matter? Read more about consumer’s choices. Click here to download

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