Brussels, Belgium, July 9th 2006 Attentio SA/NV and GfK Benelux Marketing Services BV (GfK MS) have agreed to work together in a project to deliver market research information based on the technology of Attentio cross-linked with the GfK retail panel information for the Benelux market. Attentio will provide real-time tracking tools and knowledge of internet and blogging research and GfK will provide its retail panel data and its client network.

The goal is to offer new and current GfK Benelux clients in industries such as consumer electronics, information technology and telecoms the opportunity to track online buzz (word-of-mouth) surrounding their brands and investigate the predictive and explicative power of early buzz in blogs and forums by comparing this data with point-of-sales data in a single interactive dashboard.

“We are very excited to cooperate with one of the world’s largest market research companies. We believe GfK clients will really benefit from understanding the vast quantity of conversations available in social media such as blogs and discussion forums. Integrating these data with the Point-Of-Sales information GfK provides is an excellent opportunity to analyze to what extent online buzz is explicative and predictive of marketing and sales activity”, said Attentio CEO, Simon McDermott.

“In the fast digital world of today where our clients operate. We see that the speed of the product life cycle has increased drastically. We are already helping our clients to monitor this by offering weekly data on their marketshare. By integrating our Point-Of-Sales market data with the innovative market intelligence tools of Attentio we are able to offer our clients real-time insights in their markets” said GfK MS General Manager, Rein Wiendels.

About Attentio
Attentio has been at the forefront of the emerging online market intelligence market in Europe. Attentio Brand Dashboard is used to monitor, benchmark, and analyze mainstream media and social media such as blogs in one web-based platform to provide comprehensive real-time insight into consumer interests and attitudes and identify new market trends. For more information or to schedule a demonstration of the tools contact Attentio at +32 (0) 22113470 or visit our web site at www.attentio.com

About the GfK Group
The GfK Group is the No. 5 market research organization worldwide. Its activities cover five business divisions, Custom Research, Retail and Technology, Consumer Tracking, Media and HealthCare. Together with the former NOP World companies, which were consolidated on July 1, 2005, the GfK Group achieved sales of 937.5 million euros under IFRS accounting regulations in financial year 2005. In addition to 13 German subsidiaries, the company has over 130 companies located in more than 70 countries. Of a current total of more than 7,600 employees, 80% are based outside Germany. For further information, visit our websites: www.gfkbenelux.nl or www.gfkbenelux.be

Contact: Simon McDermott Telephone: +32 (0) 22113470 Fax: +32 (0) 22188973