Our clients are
global brands covering
most major industries. Customers include:

Industries

Specific industries that are strongly impacted by the online conversation in blogs, discussion forums and other social media includes:

- Automotive
- Computer & information technology
- Consumer electronics
- Higher education
- Financial services
- Fashion & accessories
- Food & nutrition
- Governments & public services
- Mobile phone & telecommunications
- Fast moving consumer goods (FMCGs)
- Media, games & entertainment
- Pharmaceutical & healthcare
- Travel industry

Please read  below for more information about how brand monitoring may apply to your specific industry.


Automobile Industry

1 in 3 auto buyers say that social media help them make their decision. 51% use it to help narrow their choice, 23% to confirm a choice, 15% to select a top choice. User  causes 24% of auto buyers to change their mind about the type of vehicle they select to purchase.

Within just the top ten automotive discussion forums, there are over 1 million registered users and 117 million postings (source: www.big-boards.com). There are literally thousands of web based discussion forums and blogs related to the car industry. Further, nearly two-thirds of new-vehicle buyers start their research on the Internet (Source: J. D. Power and Associates). 70% of consumers trust the authority, opinions and experiences of other vehicle-owning consumers during the shopping and purchasing process (source: Cap Gemini Ernst & Young). Attentio can analyse what issues potential car buyers discuss about specific car brands and models.

Governments, public services & NGOs

Among the seven major categories of blogs, political blogs is the most popular. Local, national and global politics are among the most blogged topics in this online community (source: ComScore Network, “Behaviours of the Blogosphere”). As these voices have a disproportionate strong influence amongst potential voters and opinion makers, there is a real need for governments, political parties, public services and other non-governmental organisations (NGOs) to listen to these conversations to better understand what people care about. In raising awareness, soliciting funds, and communicating the progress of a project with the public, successful NGOs and nonprofits are leveraging social media. Bloggers link up to create support rings for chronic conditions, e.g. diabetes, and to spread information and generate money and interest in issues like forced migration. Attentio can monitor seeding programmes to raise awareness and pinpoint influential outlets for concern and interest as well as potential areas for efficient fundraising.

Computer & Information Technology

75 percent of the information technology (IT) professionals believe that social media tools and user-generated content are essential in making more educated and efficient purchases. Due to the accelerating speed of innovation in the information technology (IT) sector, new market segments and niches are continuously popping up while product life cycles become ever shorter. Software is continuously being updated in new versions. Hardware manufacturers are often forced to launch new computers and peripherals on a quarterly or even monthly basis. Since the computer and software industries are inheritably linked to the Internet, opinions are spread almost instantly. Leading providers use e-mail feedbacks and discussion forums as part of their customer support. Attentio can aid clients to mine such sources for critics and insights, and thereby offer complementary tools to their existing customer support and marketing activities.

Mobile phones & Telecommunications

A search for Nokia or Sony-Ericsson in any blog or discussion forum brings back 10s of thousands of results. These are blog postings by consumers who unpaid and unprompted place their honest opinions for the world to see. Consumer awareness of new innovations is substantially impacted by information available online. Increasingly consumers make their decisions based on what they read in blogs and discussion forums. This trend is strongest for product groups with short life cycles and frequent new product launches such as the mobile phones. By monitoring social networks, blogs and online discussion forums, Attentio can help companies stay close to consumer opinion and make better marketing decisions.

Pharmaceutical & Healthcare

A recent study showed that 39% of patients use online support groups to discuss medication and therapies. A staggering 80% said that using these groups helped with their decision making or felt an increased sense of well being from using these forums (source: Pew foundation). Pharmaceutical companies can benefit from analysing these sources and evaluate how their products and therapy areas are discussed in social media.

Travel Industry

The growth of blogs and other social media in the travel industry has been phenomenal. TripAdvisor.com alone has more than 4 million unbiased reviews and opinions covering 200,000+ hotels and attractions with nearly 20 million unique visitors a month. Such review sites coupled with millions of travel blogs and discussion forums constitutes a vast repository of conversations and insights available to companies. In this ferociously competitive market it pays to know what is resonating with both business and holiday travellers.

User-generated content already influences 10 billion dollars annually in online travel bookings. Travellers trust travellers—more than 66 percent of travellers surveyed noted that they consider social media more credible than professional reviews or data. Four out of 10 adult leisure travellers read blogs, share photos, or take virtual tours, while 1 in 4 post responses and participate in related social networks. Two-thirds of these consumers watch online video and listen to audio clips related to potential travel purchases . User generated content (UGC) caused 24 percent of travel buyers to change their mind about the type of travel purchases they make. And this is not limited by age—twelve percent of the participants in the study are over 65 years-old. Amidst all this UGC, Imedia estimates an additional 73 percent of travel companies plan to invest in Social Media in 2008.

Attentio can help you define how to best invest Social Media. By monitoring the myriad of review sites, travel forums and blogs Attentio can help you get insights from a vast repository of online conversations. In this ferociously competitive market Attentio is your partner to find out what is resonating with both your business travelers and holiday consumers.

Consumer Electronics

Social media is playing a pivotal role in our ability to communicate. More than 30 million U.S. searches were conducted for Nintendo Wii, while iPod (24.8 million) and Xbox 360 (11 million) also generated heavy search activity. As of early 2008, Sony PlayStation 2 generates more searches (9.7 million) than the more recently introduced PlayStation 3 (7.6 million), a sign that consumers are bargain-hunting and seeking out more affordable gift options.

Accessible technology enables customer comments to replace traditional marketing research techniques. When someone searches for the raw word-of mouth surrounding your new product – or one that you carry – will they find it?

Attentio offers word-of mouth strategies that can impact your brand, company, and product image online. With all the consumer/peer-generated content on blogs, forums, video-sharing websites, wikis, news groups, etc, Attentio helps you find and understand the communities that your audience/customers visit/participate in.

Higher education

More than 3.5 million parents search online for information about schools each month. Searchable databases such as schoolfinder.com or education.com give access to more than 100,000 public, private and charter schools throughout the United States. For students that seek higher education, being it MBA, M.Sc. or PhDs, Internet is now the most important source of information for deciding what Schools or universities to apply to. Attentio monitors which schools are discussed where, by whom and in reference to what. Attentio reveals a school’s reputation in social media, allowing schools to engage with potential students and impact how their education is perceived online.

Food and Nutrition

In a world where we increasingly wish to evaluate and understand nutrition issues, or even understand the relationship between food production, consumption, health benefits, and promotion, A number of health websites have consequently mushroomed across the Internet, designed to respond to comprehensive customer queries; or sites more catered to social interactions for people who are dealing with specific injury or illnesses; or even websites which allow users to purchase health-related products.

Key questions related to social media marketing include how does collective data determine who the most important influencers are in the blogosphere or in social media. Attentio can help you find those online communities with specific content that can be the most valuable to you product/brand/where there is really good social media content focusing on your product.

Games & entertainment

The gaming community is now a major part of entertainment. Games and movies compete for time and attention of millions of social networkers spending considerable of leisure online. Users create content for each other, users actually are content for each other (live opponents face each other online at more advanced levels, making the a game different each time you play it. Platforms let users create their own games, upload them and share with others. Attentio can help entertainment companies execute a successful product launch being it a movie, a computer game or a TV show.

Fashion industry

What’s hot on the Social Media Catwalk this year? Customer reviews and ratings will make or break this season. British women spend an average 90 min browsing and shopping daily, finding their way to new outfits through user generated content ranked fashion lists. Fasion shoppers use social media to get ideas, check store stocks, view online fashion shows, organise party outfits, and share tips and wardrobes.

Far from the glossy magazines’ dictate, “people like me” are recognised – and relied upon - by their peers as experts for discovering and recommending the best and the most niche products. Consumers not only have their finger on the fashion pulse, they now pump the blood: by downloading pictures of their favourite products found on shelves, from recording and broadcasting fashion shows to snapping photos of strangers in the street, consumers reveal and initiate trends faster than the time it takes to buy a fashion magazine.

Attentio can help you get in real-time what’s in, what’s out, which style resonates within your audience across countries, and in what quantity. The moment the trend starts, you can identify your brand aficionados, and be able to create compelling content and drive traffic to you stores - virtual or not.



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