The Stryker Navigation System allows surgery to be a lot less invasive. The system allows a patient’s internal organs to be virtually “mapped” through the use of specialised instruments. “Nav reps”, navigation representatives or the specialists in Stryker’s software, are now joining the modern surgical team. (I love how software is ubiquitous in any successful enterprise these days.)
More and more, medicine is a team effort. In business terms, the patient is the CEO, the person that rises or falls with the success of the project. The patient’s chosen physician is the CFO, the person that must account for the assembled team and know the purpose of each position on the team, if not exactly how to operate within each position.
Nav reps, nurses, additional physicians, specialists, counselors, hospital administrators, insurance agents, researchers, pharmaceutical representatives, and an increasingly vast field of scientists and policy experts are stakeholders in the health of individual patients. Efficient and effective members of these teams go from stakeholder to shareholders, investing their money and time while reaping financial and reputed rewards in the health maintenance of millions of individuals.
These individual patients shop for the components of their health online. Millions log-on in China, the Americas and Europe in search of the goods and services that will make up their health management team. Manhattan Research noted that 143 million adults in Europe looked for health information in the ten countries surveyed. 62.6 million of these individuals looked for pharmaceutical information-the health consumer products over which the individual has the most control, aside from their own body.
But that’s just the beginning. Blogs explore and explain health care policy, insurance programmes both public and private, law, and the modern conditions of medicine and public health. Investment in private insurance throughout the world of welfare states is steadily increasing as public health systems become unable to provide all the options the individual patient wants and needs.
Monitoring and measuring what which individuals want and need is essential to anyone interested in investing resources or money in the health care market. Luckily, this is easily done; Attentio’s tools are phenomenal at keeping interested parties updated regarding the health industry online. As a health care policy analyst that regularly compares the US/EU health policy regulations, I am most appreciative of both Attentio’s tools and the millions of proactive health care consumers that post daily about their concerns and health care interests.