Things have been busy here at Attentio, limiting my time to blog. I’ve been reading blogs and forums, however, and I’m fascinated by the evolving cultures.
Blogs range from introspective to soapboxing–blogs are just more personal and thus more political. People blog to tell you something.
People participate in forums to discover something. They exchange experiences, advice and information. People on forums share.
I’m researching more and more to the differenences in these online cultures. It’s noticable more and more that online, expertise is not enough. People want experience to validate that expertise. Consumers today are suspicious of a news culture that vibrates between journalism and “churnalism“, that is, journalists that spend hours reading public relations releases and “churning” the information presented into news stories. People turn to blogs and forums to find out which news to credit and which news to ignore.
On that note, I’m glad to say that Attentio is once again teaming up with Emakina Academy, experts at mixing social media and PR with an impact, for another conference in Gent this Thursday. With Attentio’s measurement and monitoring tools and Emakina’s expertise, we’re exploring the capacity for social media to create long-lasting and valuable relationships between consumers, brands, and products.
