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November 6th, 2007 10:05 by Simon McDermott, CEO - Comments feed - Trackback

Walter Carl from WOMMA is chairing a panel discussion on NPS on the 13th of November. I can imagine it will spark a lively debate. Tim Keiningham from IPSOS-MORI (there is no scientific research to back up NPS claims) will be there as well as Deborah Eastman from Satmetrix (Net Promoter is a disruptive approach to traditional research). Its a shame but I won’t be there but the discussion will be published after the event so at least I can get the results…

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