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October 9th, 2007 17:03 by Simon McDermott, CEO - Comments feed - Trackback

Last year Lynettte and Dan from Isobar asked me for my predictions for blogging in 2007, I gave them 5 and a “just for fun” 5 predictions. Being all about measurement, I wanted to check how I had done. Not too bad I guess, but not everything happens as you predict, probably a good thing, right?

Blog top 5 PREDICTIONS

Prediction: Social web gets more local as critical mass of bloggers and social network users is reached in Germany, Italy, UK, Benelux, and Scandinavia. (France is already there - Skyblog)

YES, SEE EXPLOSION OF FACEBOOK, NETLOG etc.

Prediction: Blog Spam is being dealt with more effectively by search engines

YES (TRENDPEDIA.COM {YES, ATTENTIO MAKES THIS}, GOOGLE) and NO (IS TECHNORATI GETTING BETTER?)

Prediction: The division between online “social media” and online “mainstream media” will largely disappear… Bloggers are journalists and journalists are bloggers…

YES, MORE JOURNALISTS BLOG BUT THERE IS STILL CLEAR DELINEATION BETWEEN A JOURNALIST AND BLOGGER

Prediction: All large European companies are monitoring and measuring their brands in blogs. In 2006 they got to know about it, now they do something about it.

MOSTLY YES (MOST BUZZ GENERATING BRANDS ARE GETTING INVOLVED IN THIS, SOMETIMES WITH AD-HOC SOLUTIONS)

Prediction: Second Life is made available to under-13s. Now an adult refuge, the kids will want to play as well.

NO – BUT SOME OTHER COMPANIES FILLING THE VOID

Quirky top 5 PREDICTIONS :)

Prediction: Loic LeMeur becomes CEO of Sixapart.com and then leaves to become CEO of funky new start-up

YES (OK HE DIDN’T BECOME CEO OF SIXAPART BUT DID START SEESMIC)

Prediction: Le Web 4 doubles entry price and there is still a waiting list for places, but wireless access will be just as bad

CLOSE ENOUGH BUT DON’T KNOW ABOUT THE WIRELESS, HOPE TO FIND OUT IN DECEMBER…

Prediction: Two “Second life” avatars meet in real life and don’t know what to say to each other

YES, ALL OF THE TIME

Prediction: Google change Adsense to Ad cent

HASN’T HAPPENED :)

Prediction: Uncyclopedia takes over from Wikipedia in popularity and article accuracy

HASN’T HAPPENED :) STILL LOVING WIKIPEDIA

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One Response

  1. Eric Says:

    Hey, that last one (article accuracy) has been true for at least a couple years.

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