In the US now doing unbelievable whirlwind trip mainly around the East Coast. We have already been in Chicago and New Jersey, then coming up Boston, Buffalo and New York (my colleague goes to San Francisco, wow). I am really enjoying the experience. It was first time on a Jet Blue flight, almost felt like “Carlsberg doesn’t do airlines but if we did it would be the best airline in the world”, really friendly staff, tv screens, low cost etc. Hotels have been good “solid” but haven’t been able to spend too much time checking the social media buzz around them, tut tut. The Fox network seems pervasive in hotels, I can’t believe that I would actually miss CNN, really is diet news…
So far it is clear that the US market for social media measurement is 18-24 months ahead of Europe but from the conversations I had with an industry player shows they see too that the European market is getting there! Fun times ahead. Anyway, look forward to talking more about the trip and experiences on the way.