Comments on: Dell update http://www.attentio.com/blog/2007/05/15/dell-update/ Thu, 20 Nov 2008 17:05:08 +0000 http://wordpress.org/?v= By: Simon McDermott, CEO http://www.attentio.com/blog/2007/05/15/dell-update/#comment-12119 Simon McDermott, CEO Tue, 15 May 2007 20:30:53 +0000 http://www.attentio.com/blog/2007/05/15/dell-update/#comment-12119 Hi John, I am impressed with your response, you are very engaged... I was presenting at Blogging4Business in April (London), where we spoke about the power of analysis in social media. One of the audience mentioned a very positive story about Dell after she had complained initially in her blog http://elleeseymour.com/ After some time a Dell representative contacted her, found out the issue and dealt with it well. There was some 200 people in the room that heard the story... I think this is further anecdotal evidence that your blog outreach program creates positive endorsement for Dell. I assume you build a library of these stories... Cheers, Simon Hi John,

I am impressed with your response, you are very engaged…

I was presenting at Blogging4Business in April (London), where we spoke about the power of analysis in social media. One of the audience mentioned a very positive story about Dell after she had complained initially in her blog http://elleeseymour.com/

After some time a Dell representative contacted her, found out the issue and dealt with it well. There was some 200 people in the room that heard the story… I think this is further anecdotal evidence that your blog outreach program creates positive endorsement for Dell. I assume you build a library of these stories…

Cheers,
Simon

]]> By: JohnP@Dell http://www.attentio.com/blog/2007/05/15/dell-update/#comment-12117 JohnP@Dell Tue, 15 May 2007 19:45:40 +0000 http://www.attentio.com/blog/2007/05/15/dell-update/#comment-12117 > I wonder what quantifiable benefits they are seeing .... Interesting question. Dell and other companies we've talked with are finding the blogosphere difficult to assess with traditional metrics. But I can share with you that since we began entering conversations last August, the negative tonality of blog commentary on Dell has been reduced by slightly more than 50 percent. Is this improvement attributable entirely to our proactive blog outreach? Of course not. But we know it's the right thing to do and that it's making a difference. > I wonder what quantifiable benefits they are seeing ….

Interesting question. Dell and other companies we’ve talked with are finding the blogosphere difficult to assess with traditional metrics. But I can share with you that since we began entering conversations last August, the negative tonality of blog commentary on Dell has been reduced by slightly more than 50 percent. Is this improvement attributable entirely to our proactive blog outreach? Of course not. But we know it’s the right thing to do and that it’s making a difference.

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