I wrote a post on the 4Ms of social media marketing and it was picked by 10000 marshmallows. I commented back and interestingly one of the Dell bloggers picked it up with the following comment
“We made a number mistakes early on, for sure. But it’s important to accept that mistakes can and will happen. More important to learn and grow in the process. Today, Dell’s blog has blossomed into one of our primary means of direct dialogue, and according to Technorati is ranked No. 1,906 out of more than 71 million blogs.”
It is interesting to see what can happen when a company gets involved like this. I wonder what quantifiable benefits they are seeing in their analysis of blogging and the rest of social media, is there a better perception of Dell online or offline? Perhaps anecdotal evidence is pointing that way…
May 15th, 2007 at 8:45 pm
> I wonder what quantifiable benefits they are seeing ….
Interesting question. Dell and other companies we’ve talked with are finding the blogosphere difficult to assess with traditional metrics. But I can share with you that since we began entering conversations last August, the negative tonality of blog commentary on Dell has been reduced by slightly more than 50 percent. Is this improvement attributable entirely to our proactive blog outreach? Of course not. But we know it’s the right thing to do and that it’s making a difference.
May 15th, 2007 at 9:30 pm
Hi John,
I am impressed with your response, you are very engaged…
I was presenting at Blogging4Business in April (London), where we spoke about the power of analysis in social media. One of the audience mentioned a very positive story about Dell after she had complained initially in her blog http://elleeseymour.com/
After some time a Dell representative contacted her, found out the issue and dealt with it well. There was some 200 people in the room that heard the story… I think this is further anecdotal evidence that your blog outreach program creates positive endorsement for Dell. I assume you build a library of these stories…
Cheers,
Simon