I was in Quebec presenting to their tourism industry on technological changes. This was an amazing time and I had a whirlwind trip around Quebec City which is a medieval city and the only one with fortified walls in the whole of North America. Claude Peloquin moderated and I presented with David Joly from Transat who are a major Canadian carrier, Julien Cormier and also “a couple of chicks” who offer a very popular SEO service in Canada. I presented on how social media is active in travel, mentioned examples such as Nooked, WAYN and of course Trip Advisor. For case studies I presented the American Airlines new social network for women  and the subsequent controversy, which to be fair American Airlines dealt with well. The audience (we presented at two sessions) asked some really interesting questions especially interesting was on how people could protect their copyright as “lifting” content is becoming more of an issue in this industry.

For the evening Alicia and Patricia from A couple of chicks and went out on the town and we had a great time brainstorming on blog initiatives, the 4Ms of social media marketing and bunch of stuff normal human beings talk about :) Our final drink was at the very trendy Voodoo lounge and the next day I was back in the air getting back to Brussels exactly 72 hours after I left… Major thanks to Sonya Carreau and Paul Arsenault for inviting me, and big thanks to Audray Lemieux and Francois Chevrier who picked me up from Montreal and brought me back, that saved me from the worse effects of jet lag. Definitely a place I will go to again, absolutely beautiful city and the province in 3 times bigger than France, so there is a lot to see… 

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