“The 2007 International CES succeeded beyond our expectations,” said Gary Shapiro, president and CEO of CEA. “It had buzz and optimism and attracted the world leaders of the content, technology and services, communications and automobile industries.”
Let’s look at some of this buzz. In our tracking studies we have been looking at the magnitude of online conversations surrounding key technology brands. Part of the tracking was connected to the Consumer Electronics Show (CES) held in Las Vegas last month.
Apple who stimulate significant online conversations were not showing at the event. Macworld was at the same time. Yet the results show in CES buzz they came second only to Microsoft. Conversations regarding Apple were for example around the iPhone deal with Cingular and the look and feel of the iPhone in comparison to other phones on show, the Cisco, Apple wrangle and of course their no show at the event…
It’s just not fair when buzz around Apple is also generated by events they are not really apart of, such is the power of their brand right now :)
*How to read the below graph - Number of mentions per day in blogs that reference the brand and CES during this time period.
February 15th, 2007 at 7:32 pm
Interesting article. Do you also know if bloggers were confusing “macworld” with “CES” - so that they thought that Apple was at CES or did they mentioned that Apple was NOT at CES ?
February 16th, 2007 at 10:05 am
There wasn’t much confusion from what we’ve seen. Many people referenced that they were not at CES but at Macworld. Others discussed how the CES organisers were trying to get Apple for next year. Some were posting “Live from CES” about Apple not showing or about the Steve Jobs presentation. Other buzz was around companies that were connected to Apple in some way, for example the Cisco/Apple dispute and the great coup of Cingular being the service provider for iPhone.