Not so long time ago Ipsos published a European study about how social media influences consumers. 30% of German internet users said they decided not to buy a product or service after reading negative comments and criticism from private users on the internet. Across the whole of Europe this number is even higher, 34%. But the influence of consumer generated media can be also positive, 52% of all Europeans said, they would rather buy a product that they’ve read positive comments about. Finally, almost a quarter of the respondents said they trust blogs, however some differences do appear between the countries. (See chart below)

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