The chosen area was the connection of leading food brands, both manufacturer and services to childhood obesity. This has been motivated by the incredible amount of conversations that are generated in this area in blogs and news and of course the amount of this buzz that is connection to company brands. For those that are interested please email us at buzzreport@attentio.com and we will send through a copy. So you know what you are getting, it is a PowerPoint presentation with 18 pages and the brands discussed are Pepsi, Kraft, Coca-Cola, McDonalds, Pizza Hut, Unilever, P&G, Danone, Kellogg’s and Nestle. From our sample survey over 23 days of observation in blogs, the brand that is most frequently mentioned in connection to Childhood obesity are Pepsi, Kellogg’s, Pizza Hut and McDonalds. McDonald’s is a brand connected to Childhood obesity twice as much as the next brand Pepsi. Perhaps it is no surprise that this is the case but the sample report is more about what the charts look like and how we show brand and topic proximity… 

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