Social media is about more than blogs and forums, and viral videos are a good example of this. YouTube a web based video sharing site claims today more than a 100 million video downlaods a day. The sites huge popularity is showing no sign of slowing down, to the contrary according to Alexa, YouTube’s growth has outpaced popular blog platforms like myspace.com and blogger.com. Big brands such as Coke and Mentos have recently seen the exposure (good or bad is being debated) that is possible with 2000 videos and millions of views on YouTube with Mentos exploding when put into Coke. From the point of view of social media monitoring the breadth and diversity of people generated content continually creates new challenges but also great opportunities!

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