London was frenetic with customer meetings, a conversation with a renowned market research journalist and the Blogging4Business seminar. At the seminar there were presentations and panels on what blogging meant for business, how blogs and social media should be tracked and understood by companies and a panel on the growth of podcasting.

While there I met people from IBM, Hitwise, Jupiter, Market Sentinel, Lego, Mercer, Tonic amongst others. What was most fun was the different industries that were coming together, people with journalist backgrounds, advertising, programmers, market research, online measurement etc. It shows that the growth of new industries such as collaborative software, social media tracking and content for blogs and podcasts is drawing in talent from many places. It was also encouraging to see that amongst the different suppliers at the event over half of the attendees where from companies that are starting to use blogs, podcasts and collaborative tools in their organisations. Definitely a good event all in all, next time though they should look for easier access to wireless, this just should come hand in hand with events where blogging is the theme…

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