Walmart are now working with bloggers in an attempt to breakaway from only mainstream media positioning. They provide them with information, trips to Head Office and other ways to help the bloggers position them more favourably. Of course it raises questions on bloggers maintaining an independent stance but it is not surprising that companies will try and influence the influencers. What still remains the case though, is that bad products and services create negative buzz and good products and services create good buzz amongst bloggers, no trips to head office required…

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